What Is Email Marketing

November 23, 2018
by Daniel Klein


So What is Email Marketing?

When companies launch a new fabulous product, expectations will always be high. The chances are that their previous customers will want to buy from them again. They will also attract new buyers, in the process. But unfortunately, however, it doesn’t automatically imply that old customers will also remember to do so.

In today’s world and with so many technological advancements over the past decade and a half, people are becoming increasingly busy. Work-related matters are now following them home via the internet, long after business hours have ended.

And together with all the other distractions that digital devices can provide, it’s becoming more likely that customers will forget about your brand or your new product. It is why email marketing is particularly useful in this context. With it, you can send your leads and customers a timely reminder, pointing to your upcoming event and encourage them to purchase again.

To maximize the success rate of your email marketing campaign, it’s best if you are aware of some buyer behavior tips. These play a huge role in their decision-making process, regarding your product.

By providing your audience with a consistent brand design across all channels and touchpoints, including email, Joseph Studios will ensure that your prospects will be reminded of your brand on a subconscious level every time they encounter these elements – even if you do not present them, directly.

By knowing a bit of customer behavior and psychology, you can better anticipate any problems that may occur down the line when employing an email marketing campaign. That’s where we come in.

We offer:

We write custom emails on any subject with calls to action

Emails are optimized to support your inbound sales

You approve the title and text prior to sending

We schedule the emails for you and track their analytics

We run A/B testing to optimize future emails



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