10 Best Marketing Strategy Examples To Power Your Campaign

May 14, 2021
by Deanitra Kuminka

Are you looking for some motivation for your marketing strategy? There is so much going on in this rapidly growing industry – novel trends, technologies, and methods not to fall behind the industry norms. In 2019, we saw the revival of some traditional marketing strategies and the introduction of some new ones. Podcasting, chatbot marketing, voice/visual search optimization, and brand storytelling were hot topics in digital marketing. Modern and more innovative marketing tactics were expected in 2020. Tips on sales and promotions and analysis and figures will assist you in developing a formidable marketing strategy for yourself and your clients. On the other hand, marketing campaign examples are a great way to get the creative juices going.

We’ve highlighted ten companies in this article that have mastered their marketing campaigns. They either devised an entirely new plan to entice consumers or added a creative twist to an existing one. The outcomes were outstanding in every case. Let’s have a look!

GoPro: Leverage User-Generated Content

Adrenaline junkies who want to catch their daredevil tricks on film love GoPro cameras. Customers can quickly produce and upload branded videos shot with their GoPro cameras.

Their video editing software adds the company’s logo and branding elements to each clip automatically. The UGC is then shared on GoPro’s social media pages. This has a cascading impact, encouraging other GoPro users to make their marked videos.


Through their GoPro Awards, GoPro raises the stakes. Owners of the best material are rewarded with gear and cash prizes. Customer satisfaction and genuine social evidence are the consequences, and they come at no additional cost.

Bottom line: Make effective use of user-generated content (UGC) in your promotions to transform consumers into brand supporters.

Bottom line: Make effective use of user-generated content (UGC) in your promotions to transform consumers into brand supporters.

Vogue: Power Your Loyalty Programs

Many brands have some kind of customer loyalty program in place, but they don’t often make it public. Customers are unable to redeem their incentives or promote the service as a result. Vogue demonstrated dedication by creating a dedicated website to monitor how well their customers are receiving the project.

Bottom line: Getting a comprehensive members-only program will make your clients feel appreciated. It should be promoted via a newsletter, emails, SMS, a website, and social media accounts.

Frito-Lay: Be Different, Have Fun

They crowdsource new flavors through a contest called “Do Us a Flavor,” which is held every year. Customers are encouraged to apply flavors and ingredients that they would like to see developed by Lay’s. They choose the top three flavors and award a large cash prize to the winners.

Their “Turn Up the Flavour” contest resulted in three limited-edition flavors influenced by Hip Hop, Pop, and Rock music genres. “The sensorial experience of each ‘Turn Up the Flavor’ chip flavor aims to offer fans the same sensorial experience of listening to each genre of music,” according to Lay’s.

Lay’s teamed up with Beba Rexha to make the contest more successful.   In exchange, Lay’s included a unique code on the new chips packets that enabled customers to access Beba’s new tracks.

Bottom line: Include consumers in strategic decision-making to make them feel respected.

Heineken: A Master in Sponsorship

Heineken’s advertising campaigns are targeted at young males, who are their target audience. They target sports-loving men by funding competitions such as the UEFA Champions League.

The Dutch beer brand also sponsors Coachella. The concept of advertisement is especially repulsive to this customer community. As a result, event marketing is a good fit for them.

Bottom line: Carefully consider the sponsorship opportunities. Choose the ones that will resonate with your target markets and improve your brand’s reputation.

Bounty: Astound Your Audience

Bounty, a paper towel company, uses guerrilla marketing to surprise people. Guerrilla marketing is placing the brand in front of people in unexpected places. Bounty put life-size “spills” in New York’s busiest downtown areas.

Bottom line: Consider creative ways to reach out to customers. Emphasize their problem and the solution that your company has.

Warby Parker: Monetize Your Brand Story

This eyewear company aimed to sell high-quality glasses at a reasonable price. They don’t just sell glasses; they give their brand a human face.

They started the company to break the monopoly of high-end brands to offer high-quality glasses at affordable prices. That’s a compelling example of a real brand supporting a worthy cause.

They donate a pair of glasses for every pair of glasses they sell to those in need. Customers are involved in the brand narrative in this way. People are pleased to be affiliated with a humanitarian organization.

Bottom line: Don’t be afraid to reveal the brand’s personality. Customers prefer to interact with a human brand rather than a faceless corporation.

Coca-Cola: Champion a Cause

In Brazil, Coca-Cola launched “The Happiness Bus,” a red truck that roamed the streets and gave away free goods to anyone who pressed the red button on the truck. To raise awareness, they released a 30-second advert on YouTube. They replicated the feat in Armenia and Istanbul after the commercial became a success.

Bottom line: Support a cause that you care about or is essential to your business. Make a genuine effort to promote the cause and include the customers in the process.

World Wildlife Fund for Nature (WWF): Be Inventive

The WWF posted an interactive map on Twitter as part of its “24 Hours in the Life of WWF” initiative. On that day, whenever a WWF employee posted something on Twitter, a miniature of the post appeared on a map pinpointing the employee’s position.

The aim was to highlight WWF’s global scope and the types of work they do in different parts of the world. The WWF created a custom hashtag #wwf24 to help spread the word about the campaign.

Bottom line: Think beyond the box to generate new ideas that haven’t been considered before. This will help the content stand out in a crowded social media landscape.

Myfix Cycles: Retargeting  

They collaborated with Webrunner Media regularly to run a Facebook retargeting campaign. In the previous 14 days, people who visited their pages added products to their carts but did not check out, and consumers who purchased in the last 180 days were the groups they targeted.

They displayed advertisements informing their targets that goods in their abandoned carts had been reduced in price. They made the offer even better by including free delivery.

Bottom line: every customer is essential. Reduce consumer acquisition costs by investing in a retargeting marketing campaign.

Taco Bell: Be Where Your Customers Are

They learned about the type of social content that resonates with their customers by digging deep into their buyer’s minds. Their Twitter account, @tacobell, is full of witty and edgy material that appeals to a younger audience. They often respond to comments with funny retorts.

Bottom line: Don’t cut corners when it comes to consumer testing. Your marketing plans will be more on-target if you know your customers well.


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