Public Relations Services
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Public Relations Services
In the digital world we live in today, it is vital for a company or organization to build a relationship with its audience. This relationship should be a positive reputation that the organization has with the public. A company and organization must also build a strong brand name for it to be recognized among its audience. How is this done? Through public relations. Over the years, the definition has changed as the industry evolved but since 1982 the NRSA National Assembly defined public relations as “helping an organization and its publics adapt mutually to each other.”
Furthermore, public relations is also defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations is all about influencing, engaging and building a relationship with key stakeholders to shape the public perception of an organization.
When it comes to management, public relations is responsible for the following:
- Understanding the public’s perception of the organization and determining attitudes and issues that might influence the organization
- Working with all management levels to assist with policy decisions and guide the organization as they meet social responsibilities
- Building a strong reputation of the company or organization
- Conducting consistent research to develop an action plan to effectively communicate with the public. This action plan may consist of fundraising events, marketing strategy, employee and other programs.
- Creating and enforcing a strategy to sway the public policy.
- Creating high quality, engaging content that will ultimately boost leads
Should your organization decide to work with a PR agency, there are a few things you must know. Number 1: PR is a marathon, not a sprint. Your PR strategy should be consistent and will deliver results over time and not right away. Again, the goal is to build a relationship with the public and create a strong, trusted brand and that will of course take time and won’t happen overnight. Number 2: PR agencies are dedicated to delivering outstanding results to its clients. You can always expect the work that is done to be done with great care and effort while the agency works in the best interest of its client. With that being said, it’s important to make yourself available to the agency so should they need any important information, they will have it on hand.
Prior to working with an agency, it also important to determine what you want from your PR agency. Is it brand recognition? Do you want to change the way the public sees your organization? Whatever it is, make it clear what it is you want to achieve so the agency can determine the best strategy.
Joseph Studios is a full-service marketing agency which offers PR services. When you work with our team, you can expect an exploratory call as a chance for us to better understand your goals and strategy. At that time, the team will listen to you, review your on-boarding questionnaire, and learn what you need the most. After this introductory meeting, you can expect to see products delivered to you 7 days after your on-boarding.
Our PR package includes 2 press releases per month that are written, proofed, and distributed. The press releases are distributed to hundreds of local, national and global media and press organizations. The potential reach for each release’s averages 34 million viewers. If you are a growing organization who’s B2B clientele learns mostly from well-respected professional publications, this is a great option for your organization.
If you are interested in PR services for your organization, do not hesitate to reach out to Joseph Studios. If you do not have a PR strategy in place, you are missing out on the very important and mutually beneficial relationship that can be built with your audience. To learn more about Joseph Studios and our other marketing services, visit our website.
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One of the main tactics that PR agencies use is press releases. A PR agency will write and distribute press releases to the media. High quality, targeted press releases are used to draw media attention to newsworthy events. These press releases are sent to journalists and the organization benefits from these press releases by gaining free publicity. The goal of a press release is to catch a journalists’ attention so that they will read and publicize the story to gain the publicity the organization needs.
So, what exactly goes into a press release? A press release can be about a company opening up a new location, or a non-profit organization sponsoring a service project, an event that is being hosted, or a company launching a new product.
There are many different reasons why an organization may not have a PR professional. The organization might be new, too small or businesses might feel they don’t need PR at all. Some organizations also believe with all the digital technology, PR professionals can easily be replaced. However, this is very far from true and a PR team is essential to an organization’s success when it comes to their brand and reputation.
If your organization is looking to enhance, protect or build its reputation through the media, working with a PR agency is a great option for you. A PR agency will work to place your organization in front of the media, gaining tons of publicity in order to put your name in front of your audience. Public Relations agencies do a variety of tasks to gain publicity. Some effective tasks include writing and distributing press releases to the media, create social media strategies to respond both positive and negative comments in the media and promote any events, organize and coordinate any special events that may help gain publicity and help the business to grow its business contacts.
Pitching to journalists isn’t easy to do and without the correct approach, you won’t gain the publicity your organization needs. This is where the help of a PR agency comes in. A PR Agency has a team of PR specialists who know the ins and outs in the industry and the latest news and trends.
This team of PR experts is composed of writing professionals. A writing expert has the skills your organization needs to compose content that is of high quality, appealing to others and they can also creatively write about a variety of topics. The press releases that are sent out to the media need to be not only high quality but composed in a way that it will catch journalists’ attention and that’s where the PR agency comes in hand. The agency will have the PR professionals you need to get your content out there in an effective manner.
In addition to the agency’s writing skills, they have the tools you need to send out a successful PR campaign. For example, many agencies, like Joseph Studios, uses the tool Cision as a database for contacts in the media industry. The PR agency will know which journalists to send your press releases to and will have already built strong relationships in the media industry.
When you work with a PR agency, you will also see an improved ROI. An agency is much more affordable rather than hiring a PR team internally. In addition, usually with a good PR agency, you will be provided with constant updates and reports on your PR success.
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