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Before going viral this client’s FaceBook reach was about 40 people per post, now thanks to our help they reach about 888 people per post (organically).
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Organic Marketing on social media is essential for businesses today. In a world of paid social media posts, you will be surprised to know social media users prefer natural and organic posts on social media.
Organic marketing on social media is preferred by users because they feel appreciated and valued as a customer. Organic marketing is a cost effective, simple way to increase brand awareness. You can also use social media to boost your SEO strategy, making your page rank higher on search engine results. If you implement a strong social media strategy with effective keywords, you can also expect to see your webpage views increase tremendously.
Organic marketing is important on social media today because 88% of online users use the internet for online reviews. If a user on social media notices that you are more active and engaged with your followers, you are automatically more credible than a business that has a small social media presence. To maximize your strategy, it is important for you to put in the effort to engage with your audience. To engage with your audience, you can post content that is in the form of a question, respond to customer’s comments, or simply “like” or share others’ content. Organic marketing on social media will build a strong, long-term relationship with your followers. Although organic marketing on social media takes time, it will allow you to gain loyal followers that will be more beneficial to your business.
When creating your organic marketing social media strategy, it is important to be consistent on all platforms. If you can share the same content on Facebook, Instagram, Twitter, LinkedIn and YouTube, you are more likely to reach more people. It is important to be active on as many platforms as possible because it allows you to maximize your reach.
One of the biggest challenge’s businesses face today is standing out. With the internet and everyone on social media today, it is difficult to get your content in front of others. YouTube is a great way to stand out. YouTube gives consumers the chance to engage with businesses and the videos are the most informative and valuable compared to other posts. YouTube is an organic marketing strategy that will help you to boost your brand awareness and interact with your audience.
One of the many benefits of implementing YouTube into your organic marketing strategy is you are able to create a channel which users can subscribe to. If you post videos that are of interest, people can subscribe to it. The goal of creating a YouTube channel is to have as many subscribers as possible to increase your reach. A video that is of high-quality sound and image is more likely to go viral on the internet than other posts are. Creating a viral post has to be interesting and compelling to a large audience. It is easier to create a viral video than it is to create content. The video must be informative, appeal to emotions, something out of the ordinary that is valuable to people. Going viral is a goal for any business today because of all the exposure it gets. Going viral is how many companies such as Lyft and Facebook acquired their customers.
Another great thing about YouTube is you can create a video and then post that video to any other platform. Such as Instagram, Facebook, twitter or even your website and blog. By Being consistent among all channels, you are able to reach more people. YouTube videos are another way to increase the time users spend on your page, rather than giving them the option to scroll through written content.
Building a following on LinkedIn is vital to build your company’s credibility. When people want to know more about a company, LinkedIn has become the first place they look to. It is important to have your employees interact with your page is a simple and easy organic marketing strategy.
Employees should also be encouraged to add your company to their LinkedIn profile and encourage them to “like” and share your content. Having your employees in If you have a LinkedIn page, it is important to post regularly and keep your page current.
Not only do you have to post your own content but engaging with other company’s is important too. LinkedIn is a networking platform, so it is important to connect with other companies to build your network.
If you boost your productivity on LinkedIn there are many opportunities for your company. Most importantly, you will be seen as a leader in the industry. By engaging with other companies, and sharing rich content or content about your business, you will stand out on LinkedIn. A lot of businesses are focusing on social media such as Facebook, Twitter and Instagram, to reach their target audience but completely leave out LinkedIn. By posting content and staying active on LinkedIn, you will increase your followers and company’s credibility.
In addition, you will notice an increase in website traffic. Once you get a view on your LinkedIn, you are likely to gain page views because people will want to know more. Many times, a person will look not only at your LinkedIn, but your website and other social media pages too. It is important to be consistent and up to date on all information, to retain this following and gain new followers. Organic Marketing on LinkedIn is extremely important to build a strong following.
Twitter is where people go to get the news nowadays. In addition, twitter is a great platform to connect with your audience and develop your brand awareness. If you continuously post on twitter, there are many things you can expect. Posting your own content on twitter is an excellent organic marketing strategy because twitter is a word-of-mouth platform. Your content on social media can easily be shared and put in front of someone else to see. Twitter allows you to build an organic following to gain the attention you need to increase your brand awareness.
Twitter also has many ways you can increase your visibility on search engines. Twitter users utilize twitter for search, so it is important to use keywords not only in website and blog writing but twitter posts too. You can also use hashtags to incorporate keywords or create a branded tag like Nike’s #JustDoIt. Branded hashtags are a great promotion tactic and will increase your brand awareness as well.
Twitter posts are a great way to promote your website, blog and other social media pages too. If you post your webpages in a tweet, you are likely to see your website page views skyrocket. If you are consistent with keywords in all platforms, you are almost guaranteed to see your page rankings improve. Organic marketing on twitter will also allow you to build relationships with influencers in the industry. Building a relationship with an influencer is a huge organic marketing opportunity because of the followers they have. Once you have a relationship with an influencer, the more likely they are to share your content with their large following. Influencers have a huge impact on twitter and if a follower of theirs see’s your content on their page, they are likely to be interested in your page.
Instagram has become the most popular social media platform for users that are between the ages of 18-40. Brands have recognized the potential of Instagram because of the massive following potential. Nike, for example, has 70 million followers. If you have a strong organic marketing strategy, you too, could have a large following like Nike. A large social media following is important to increase your webpage views, sales, credibility and much more. The more followers you have, the more brand awareness you create, that ultimately leads to sales. When it comes to followers, there are two ways you can gain followers: Paid and organically.
Organic marketing on Instagram is much more effective long term. Although paid marketing on Instagram will get you followers quicker, the followers aren’t likely to be interested in your page, so eventually they will unfollow and never be of value to you. The followers you gain organically are the important ones, the ones you will have more of an effect on.
One of the most popular organic marketing strategies on Instagram today is partnering with influencers. Almost everyone is on social media, including celebrities. Influencer marketing is an affordable way to increase your following. An influencer is someone who has a large following. Influencer marketing is so popular in marketing today because a it is an excellent word of mouth strategy. An influencer’s followers trust the influencers recommendations, much like a friend’s recommendation, increasing your page views and following. In addition to influencer marketing, another effective organic marketing strategy on Instagram is giveaways. Giveaways are giving a product away in return for a follow, page like, share, or comment. Everyone likes free stuff, which is why it has been so effective. The key to having a successful Instagram page is posting valuable, interesting content for your followers and using hashtags effectively. By having a successful organic marketing strategy on Instagram, you are more likely to see your website page views increase too.