How to Prep Your Website for Black Friday and Cyber Monday

How to Prep Your Website for Black Friday and Cyber Monday

Black Friday and Cyber Monday are just around the corner. For some businesses in the retail world, the shopping holiday began back in October in an effort to increase their chances of making close to last year’s numbers. We understand that this year has been a challenging one. Whether you’ve had layoffs, less than stellar quarters, or close calls of …

How to Take Your In-Person Experiences Virtual

How to Take Your In-Person Experiences Virtual

Moving your operations from in-person to virtual is stressful. It’s ok, don’t let the necessity of having to convince you it’s not. The PR and marketing industry has faced many challenges throughout the years, but none like the challenges posed by COVID-19. Now that virtual experiences are a part of our “new normal,” it’s time to revise your customer engagement …

How to Build An In-House Marketing Team

How to Build An In-House Marketing Team

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …

How to Refocus Your Marketing to Adjust to The New “Normal”

How to Refocus Your Marketing to Adjust to The New “Normal”

For the first time since February 2020, the majority of America is beginning to return back to some form of normal. By normal, we mean to stay at home orders are lifted, businesses are opening their doors again, restaurants are allowing dine-in, and people are slowly beginning to travel, albeit short distances. However, things are not normal and probably will …

Top 9 Software Services To Digitize Your Business

Top 9 Software Services To Digitize Your Business

As digital marketing continues to grow, more and more marketing tools are created. As of right now, there are hundreds of software services to help digitize your business. You might be wondering which services do I need and what will work best for my business? Digital marketing tools are great for several reasons, but to be clear, these services won’t do …