How Data Mining Can Turn Contacts into Gold

How Data Mining Can Turn Contacts into Gold

Our team at Joseph Studios recently arranged a workshop about data mining and how it helps with marketing.  Here are the brief findings of the workshop: What Is Data Mining? In simple terms, data mining means to collect chunks of useful data from an otherwise larger set of raw data. The concept of data mining also implies using data and …

How Tech Startups use Digital Marketing to Secure Investment in 2020

How Tech Startups use Digital Marketing to Secure Investment in 2020

There is nothing more uplifting for an entrepreneur than an acknowledgment of his/her idea. Especially if the idea is a full-blown startup, the hard-work of days and nights and other investments actually seem fruitful when an entrepreneur can score investment for his/her startup.  If you think about it, an entrepreneur basically starts with a completely new idea and invests time …

What Is Martech and How Can I Use it to Grow my Business

What Is Martech and How Can I Use it to Grow my Business

The whole concept of marketing relies thoroughly on technology. Technology is evolving by the day, and new tools are emerging to assist the needs of modern marketing. The marketing technology tools are collectively known as Martech. Joseph Studios also believes in the applications of Martech and how businesses should implement these newer technologies to grow.  Let’s discuss the concept of …

20 Key Marketing Strategies for Technology Companies in 2020

20 Key Marketing Strategies for Technology Companies in 2020

It is 2020, and marketing strategies continue to evolve. Marketers are implementing automation tools to increase the outreach of their marketing campaigns, and things are getting complex for new marketers by day. Marketing for a technology company is different than marketing plans for other businesses. When you are marketing for a technology company, you also have to pitch their products …