How to Build An In-House Marketing Team

How to Build An In-House Marketing Team

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …

How to Refocus Your Marketing to Adjust to The New “Normal”

How to Refocus Your Marketing to Adjust to The New “Normal”

For the first time since February 2020, the majority of America is beginning to return back to some form of normal. By normal, we mean to stay at home orders are lifted, businesses are opening their doors again, restaurants are allowing dine-in, and people are slowly beginning to travel, albeit short distances. However, things are not normal and probably will …

Top 9 Software Services To Digitize Your Business

Top 9 Software Services To Digitize Your Business

As digital marketing continues to grow, more and more marketing tools are created. As of right now, there are hundreds of software services to help digitize your business. You might be wondering which services do I need and what will work best for my business? Digital marketing tools are great for several reasons, but to be clear, these services won’t do …

Brick and Mortar Businesses That Can Thrive Online

Brick and Mortar Businesses That Can Thrive Online

When Walmart opened its first store in 1962, they never imagined they would have an online presence. Fast forward to today, and they’re now the third largest online store in the world behind Amazon and E-bay. So, why did Walmart make the transition to an online store? Certainly, that is not what they had planned when they first opened their …

How Data Mining Can Turn Contacts into Gold

How Data Mining Can Turn Contacts into Gold

Our team at Joseph Studios recently arranged a workshop about data mining and how it helps with marketing.  Here are the brief findings of the workshop: What Is Data Mining? In simple terms, data mining means to collect chunks of useful data from an otherwise larger set of raw data. The concept of data mining also implies using data and …