Organic Marketing vs. Paid Marketing: Why Not Both?
While there are a host of marketing strategies that exist to drive traffic to your website, generate leads, spread brand awareness, and increase your brand’s reach, cultivating a symbiotic relationship between organic and paid marketing is the key to success in the digital world.
For many business owners, their first instinct is to pour money into paid advertising, with the belief that simply pushing their brand in the face of consumers is guaranteed to translate into paying customers. However, while paid advertising results are immediate, they are not necessarily the most effective in building long-lasting relationships with customers.
The majority of consumers aren’t fazed by paid advertising. Companies must understand that in 2021, consumers are exposed to 5,000 to 10,000 advertisements a day. This meaning that they are supremely aware of when an ad is paid. So much so that 70% to 80% of paid advertisements get ignored.
The most holistic marketing approach emphasizes organic marketing and supplements this technique with paid advertisements.
What is Paid Marketing?
Also referred to as digital advertising, paid marketing aims to target specific customers based on their past online activity and interests. While organic marketing is essential to establishing trust and building long-term relationships with prospective clients, paid marketing allows you to target a specific audience and build brand awareness with new customers. Examples of digital advertising include social media ads, influencer marketing, and ad retargeting. Paid marketing is best used as a tool to increase your brand’s reach and measure the success of your company’s campaigns.
While this technique is useful, relying on paid marketing alone puts business owners in a dangerous position. When the advertising budget is spent, and the ads expire, companies will realize that they haven’t formed relationships with their customers. This is when it becomes evident that your brand cannot thrive without organic marketing.
Defining Organic Marketing
Organic marketing is the foundation of a lucrative marketing campaign and is defined as the process of building loyal clientele from the ground up. This marketing technique works by providing consumers with valuable information via blog posts, Twitter updates, Facebook statuses, and TikTok videos.
Organic marketing takes time, but as your audience grows, an accurate picture of customer engagement and SEO starts to take shape. The customers attracted through organic marketing are genuinely interested in your brand. Unlike with paid advertisements, the content created through organic marketing can be recycled and shared on behalf of your brand. Loyal followers trust your brand as a resource, and they may return to your site again and again.
Marketing Intelligence is Root of Success
It requires knowledge and skill to maintain harmony between organic and paid marketing. The goal is always to build long-lasting relationships with customers based on trust, resourcefulness, and engagement.
Here at Joseph Studios, we are experts in the art of marketing intelligence. With a small investment in our month-to-month, subscription-based marketing services, we can use personas and psychographic profiles to hyper-target your audience. We possess mastery in understanding how to converse with your target audience. We know how to use timing to influence the preferred action from consumers, using a Social Media Management subscription and Ad Campaigns.
During an initial three-month engagement, our marketing intelligence will inspire leads to follow, “like,” share, and engage with your brand in a manner that is sure to convert your audience into customers. You may continue to work with Joseph Studios on a monthly renewal basis, ensuring that your business has long-lasting relationships with faithful customers.
If you are interested in learning more about how we can help you grow your business with a perfect balance of organic and paid marketing, contact our team for more information.