Digital Marketing Services
Why You Should Outsource Digital Marketing Services?
The marketing industry is always evolving. Not long ago, it used to be print advertisements in newspapers and magazines. Then it changed to television ads and billboards. Within the past few years, digital marketing has become the heart of the marketing industry. The internet has become the number one news source. Teens spend up to 9 hours a day on social media, that is almost all of the waking hours of the average person. Adults over the age of 21 are not too far behind that 9 hours of usage, some of them are already spending 9 hours of their day on social media.
The usage of social media by consumers is extremely important to businesses today. A website and a print advertisement are no longer enough for your marketing strategy. Your marketing strategy should include extensive and in-depth social media planning, email marketing campaigns, SEO strategies and much more. Your business needs digital marketing to advance and grow. Fortunately, digital marketing gives businesses more opportunity than ever to be successful with all the benefits of digital marketing services.
Benefits of Digital Marketing Services
Targets your audience
97 percent of adults are on social media. This brings a huge opportunity to reach your target audience. Social media allows you to deliver your message to your target audience at a low cost. TV advertisements, magazine and newspaper advertisements, and billboards enabled you to target a large, but broad audience but also at a high cost. Social media is extremely low cost and you can now target your audience down to the demographic. You can target by gender, age, location, etc., By delivering your message to a target audience, you are able to deliver the message effectively meaning you are able to drive sales. Determining your audience for your digital marketing strategy is important so you know how to communicate with your audience and what type of content they will be interested in.
Ability to Personalize
Digital Marketing Services now offers the ability to personalize messages. With print and television advertising the message was broad and created for everyone, it was clear to consumers that the message was an advertisement. Digital Marketing today gives you the ability to send a message down to the individual.
Affordable and Effective
Digital marketing services give you control over your budget. Not only do you have control, but you can stop the campaign at any point in time for whatever reason. In the past, marketing was so expensive because you had no choice other than to target large audiences by print or television ads. Digital marketing allows you to narrow down your target audience, targeting fewer people more effectively.
Measurement of Success
Digital marketing services are different than any other marketing in the past because you can now measure each and every strategy. You can measure your reach, impressions, clicks, conversions to your website and how they relate to your increase in sales. By measuring each and every strategy, you are able to see what works and what doesn’t, which will put more money in your pocket by only spending money on effective marketing strategies.
Not only will your digital marketing services benefit your business, but they benefit your customers too. If a customer has an issue with your business or product, they can simply reach out to you via social media. From there, you can provide a quick response rather than have them wait days for a response. Customer satisfaction will also increase as you engage with them. You can communicate with them through email, blog posts, and social media. Communication with the consumer has never been so easy. Of course, there is always the chance you will receive a negative review with Yelp and all the other review services out there, but you also have the chance to get creative with your response and address it in a quick manner.
Now that the benefits of Digital Marketing Services are clear, it is important for you to understand the digital marketing services that you should consider using in your digital marketing Strategy.
Search Engine Optimization (SEO)
With all the content on the internet today, it is more competitive now than ever to have your content stand out from the crowd. You can spend hours writing content for your website but without SEO, it will be extremely difficult to have your content seen on the internet. Search Engine Optimization is a digital marketing service that optimizes your content, so a search engine shows it as a top result. This digital marketing service will help to build trust and credibility for brands. SEO will help your brand to develop a strong foundation for an easy to navigate the clean website and an effective user experience that is visible in search. By creating quality backlink profiles, optimizing on-page elements and content, and having positive user behavior will enable your authority.
Year’s ago, businesses used direct mail to connect with their consumers. With 2.5 billion people using email (and an increase to 2.8 billion in the next two years) there is an easier, more affordable way to reach your audience. Email marketing is a digital marketing service that is a personal way to reach your customers. These emails can be tailored to the customer so that all of your communication is valuable and of interest to them. Not only is email marketing easy and effective but it is inexpensive and allows you to reach a large number of consumers. According to the Digital Marketing Association, for every $1 spent, email marketing generates $40 in ROI.
Email marketing also allows you to send direct links to your website or product whereas direct mail did not. These emails should also contain your social media links, so consumers can easily navigate to it for more information. Email marketing campaigns are a more personal marketing strategy. Social media is great and with the number of people on social media, it is definitely a necessity for a business, but your messages are directed at a wide audience. Email marketing allows you to address people by their name, which increases the chances of your message being read. The goal of email marketing is to build loyalty and trust in your brand. If you choose to include this digital marketing service in your strategy, you will be able to build relationships with current, past and potential customers. With all the people on their mobile devices throughout the day, an email is hard to miss considering consumers are constantly checking their email.
More than 3 billion people in the world are using social media, the importance of social media is inevitable. Just like your business can’t function without a website, your business can’t function without social media presence. Social media is how you connect with customers, increase your brand awareness and ultimately increase sales. Social Media is a digital marketing service that should be included in every business’ marketing strategy.
Whether your business is 20 years old, or in the making, you should be active on social media. If people are unaware of your business, you won’t gain customers. You can have the best website on the internet but if you don’t promote it on social media, it won’t be seen. Consumers today research business by their social media presence and then their website. It is also important for consumers to see that businesses are active and engaging on social media. At the minimum, you should be consistent with posting valuable content. There are numerous ways to increase engagement. You could post stories, live videos, or simply engage in conversation by responding to a customer’s comments.
Social media is an opportunity for you to show your brands personality. Consumers prefer to support a business with real people with real situations they can relate to. Not only is social media for promoting your brand but it is also an easier way to provide support to your customers. Rather than calling a customer service line or waiting for an email response, you can now respond to your customers through a quick comment, saving your business and the customer time. If you frequently receive responses from customers, it is important to set up a system to track comments, questions, and complaints so you have a way to respond effectively.
When developing a social media strategy, it is crucial for you to determine your target audience. Is your audience female or male? What age range are they? Is there a certain location you need to target? By determining this information, you can create more effective, valuable content. The better your content, the more chance of your content being seen and shared among your audience.
As mentioned, a business must have an online presence. Blog writing is another digital marketing service that will help to boost search engine optimization. Search engines recognize new and relevant content. The more information that a business has online, the more Google and other search engines have to recognize. Blogging also enables you to strengthen your relationship with new and existing customers. Creative informative, interesting content gives consumers the opportunity to connect with consumers.
Blogging will help to build trust with your audience through the content they find relevant. Posting informative content will also show your audience that you are more than a business that values sales. Blogs don’t have to be about sales all the time, it can be as personal as you want it to be which is an excellent strategy for building relationships. If your audience finds this content interesting enough, they may feel that it is a good idea to share your content with their own followers. This brings huge potential for your business because with all the many platforms available, you can reach double the audience you aimed for! The best thing about blogging is it is low cost and if people share your post, its free marketing and has tremendous potential for your business.
Digital Marketing Agencies
Blog Writing, Email Marketing, SEO and social media are all just the basics of digital marketing services and all are important for your marketing strategy. These basic digital marketing services require a lot of research and time. The best way to execute these strategies is to outsource to a digital marketing agency that specializes in these services. Having an internal marketing individual or team is great because they understand your business, but digital marketing provides so many opportunities for business. If executed correctly, you could reach more people than you expect and drive sales exponentially.
There are many reasons to outsource your marketing to a digital marketing agency. Digital marketing agencies are a team of experts. They understand the latest trends in the marketing agency and know what strategies work and what don’t. Agencies will conduct the necessary research to see what your competitors are doing so you get ahead of the game. These experts are truly creative, innovative individuals. They have worked with numerous clients which provides them with knowledge of many industries.
Digital marketing experts think of content and strategies your team might not ever consider. Agencies understand the importance of their work because if it doesn’t reach your expectations, you can simply cancel the contract. By outsourcing your digital marketing services to an agency, you are guaranteed results. You will be provided monthly reports of the effectiveness of their work. An internal marketing team could spend months on a marketing campaign and it might turn out ineffective, wasting your businesses time and money. Because agencies understand the industry, they are aware of strategies to avoid that are ineffective, delivering the best results to your business.
Joseph Studios offers digital marketing services. Joseph Studios uses an organic marketing approach that creates natural relationships through word of mouth marketing. Our team is made up of experts in email marketing, social media, SEO and organic backlinks and content creation for websites and blogs. Our work is effective and as a client, you have access to third-party reporting tools to see just how effective Joseph Studios’ work is. For more information on how you can use digital marketing services to boost your marketing strategy, contact Joseph Studios.