How to Think Creatively and Make Your Holiday Sale Stand Out
Holidays are the busiest time of the year. It’s the time when vendors, businesses and e-commerce businesses generate the most revenues and profits. So it’s automatically a dream for every vendor and business to stand out during this period.
Each company has year-round marketing plans to stand strong and make the most money. For this purpose, each brand devises new creative ways to attract customers. However, if you truly want to separate yourself from the rest of the vendors, your brand has to bring something to the table that’s not only creative but also interesting, unique, and exclusive.
There are a couple of ways you can be creative and make your holiday sales stand out. For this purpose, we have arranged a list of tips for you so you can truly find out what will actually make your holiday sale stand out!
Humor leaves an impact! – Add Quirky Tag Lines and On-Point Memes
With social media’s use on the rise, everyone in the generation Z is indulged in social media. Most millennials are fond of quirky statements, sarcasm, and sass on social media. This gives each brand a whole new platform to market their services and products in a completely new and evolving atmosphere.
If you are looking to make a name for yourself, your brand, and consequently increasing your holiday revenues – learning to use quick and smart wit to gain recognition could be a great idea. This way you are going to connect with your audience on a personal level. Being humorous has the potential to leave a lasting impact on someone’s mind.
When you combine your updated, and quick wit to your effective marketing techniques – you might just end up driving your revenues up in a snap. However, this also comes with a risk of not being able to engage your target audience – you have to be on top of meme-trends at all times!
Be Exclusive – Offer a Product/Service Only Exclusive to Your Brand!
One of the most common and easiest practice to stand out from your competitors is by offering a product that’s absolutely unique and exclusive to your brand. In the holiday season, people are looking for unique gifts for their loved ones and would normally pay even higher amounts for it.
Smart brands know how to utilize this human psychology for their own benefit. That’s why you are often seeing top-brands releasing exclusive and top-notch products right before the holiday season. Releasing a new product right before the holiday season doesn’t only help them to generate more revenues but also gives them an edge over other brands.
So if you are looking for an ideal technique to make your holiday sale stand out, consider releasing a product – that’s only exclusive to your brand.
Opting a Philanthropic Approach
Most brands around the holidays only look forward to increasing their own revenues and ROI. However, you can stand out from most of them by opting to do something for someone else for a change. For example, donating 20% of your revenues these winter holidays to cancer victims.
When people know that a percentage of their total spending is going to help cancer victims, they will want to buy from you. It’s in human nature to feel satisfaction by helping another soul. Using a humanitarian approach will not only give you satisfaction as a business owner but it will also have a significant impact on your customer’s buying psychology.
Therefore, this holiday season considers donating a percentage of your earnings to a good cause.
Discounts, Rewards, and Promos!
One of the oldest and still the most effective technique is offering exclusive discounts, rewards, and promos for your customers. Throughout the year, companies offer discount sales like Summer Sale, Winter Clearance Sale, Fall Sale, Autumn Sale, and so on. There’s no rocket science behind this approach and quite frankly, it’s just another way to connect with your potential audience.
However, you can take this reward philosophy to the next level by offering individual increments. Only a handful of companies value their customers individually. It’s a tough job and may require some investment in the start but it has long-term benefits.
Moreover, you can offer exclusive promos to your customers – provide them new and unique perks while they’re buying from you. This way, they will automatically want to buy from your brand again.
Offer Unique Deals and Bundles
If you are a brand selling a variety of products, it might be a great idea to offer a bundle of products at a discounted rate. This way, people who’re looking for two or three products can easily buy from your platform at once instead of buying from different websites and as a result, spending increased shipping rates.
Moreover, you can also sell your products in bundles at a discounted rate. If the distributors all over the world are able to buy your product at a low rate – they will prefer buying from you in bulk. This is another way to make your holiday sales truly stand out. Learn to utilize human psychology around Holidays for your benefit.
Offer Gift Packaging and Free Shipping
Most of the purchases around holidays are based on gifts. Especially around Christmas time, everyone is buying gifts for their families, friends, and significant others. You can stand out from your competitors if you start offering something new and exclusive like on default gift packaging services.
This will incline the buyers towards your brand because it will save them time in the long run. They should be able to buy a product and choose if they want the package to be delivered in a gift-wrapped form.
Apart from this, providing free shipping around this time of the year will also help you gain an audience. You can do this by perhaps collaborating with a local courier service, and chances are they will be happy to do it. With only a handful of spending on gift packaging and free shipping, you will not only make great sales in the holiday season but you’ll also be gaining potentially permanent customers in the long run.
Before summing up, we hope that you’re able to channel the explained tips to your benefit. All you have to do is offer exclusive services to stand out from your competitors, and you are good to go.