Why Work with A Marketing Agency?

April 15, 2020
by Deanitra Kuminka


As your business continues to expand, one of the top priorities becomes how you will manage your marketing. You are faced with two choices, which are often tough for executives: to hire a marketing agency or to build an in-house marketing team? The decision you make will determine the success of your organization. If you’re in that position to make that decision, we’re here to help you understand why hiring a marketing agency is best for the future of your organization.

You get a running head start.

Hiring an internal marketing team can be time-consuming, whereas, with a marketing agency, the team is ready to get down to business on day one. It could take several months just for your internal marketing team to understand your organization, what you do, and what their role is in your business. Many businesses spend several months just training their marketing team. Once the training process is over, the supervising continues to ensure your team is on track and continuously delivering results.

When you hire a marketing agency, there is no on-boarding, training, or managing for you to worry about. The marketing agency will want to work with you initially to get a good understanding of your business and what you do, but after that, you just watch your business continue to grow. The agency’s management team handles everything so your time is freed up so you can do what you need to do to best run your business.  When you work with a marketing agency, you don’t waste any time when it comes to generating results.

You will save money

One question that is always asked in this decision is, “what’s the price difference?” Many people are surprised to find that working with a marketing agency is much less expensive. When you hire a marketing agency, you get more for your buck. More than likely, you will need quite a few people on your internal marketing team. Here’s where you will save:

  • You won’t need to pay payroll taxes or salaries
  • You won’t need to pay for benefits/medical benefits/employee perks
  • You won’t need to pay for the tools and programs required for marketing campaigns

If you are looking to hire a marketing team, you should consider the average annual salary for a marketing manager is $65,539. Also, consider that for a successful marketing department, you may find it necessary to hire specialists within the department, such as social media specialists, graphic designers, and more. If you are looking for effective results at a low cost, working with a marketing agency might be the route for your business.

You will have a team of experts.

When you work with a marketing agency, you don’t have access to one marketing expert but an entire team of experts—looking for a marketing strategist to develop and execute your marketing efforts? Marketing agencies have strategy experts. Social media experts? SEO experts? Content experts? You get the idea – marketing agencies have the expertise your business needs to grow.

Superb Results

You can’t beat working with a marketing agency simply because of the results you will see. Marketing agencies are up to date on the latest trends in the industry because delivering the best results is the main focus. From the moment you begin working with an agency, the team will be focusing on delivering results. The number one benefit to working with a marketing agency is agencies have most likely worked on similar campaigns in the past. This means that the team already knows what works and what doesn’t and will determine the best strategy with those facts in mind.

Why Work with A Marketing Agency?

Joseph Studios: Handling All Your Marketing Efforts

If you are interested in working with a marketing agency, it’s essential to do your due diligence. When searching for the right agency, be sure to ask as many questions as you can, including questions to determine the agency’s experience.

Ready to grow your business and boost brand awareness? Contact Joseph Studios to learn about the work we’ve done and how we can help your brand!

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